‘He is cooked’: YouTube runs Dhurandhar ad on Dhruv Rathee’s viral video slamming the movie, internet explodes
Iraa Paul | Dec 22, 2025, 08:36 IST
Image credit : YT, Jio Studios | Left: Dhruv Rathee in viral video | Right: Ranveer Singh in Dhurandhar
YouTube ran an ad for the film Dhurandhar on a video by Dhruv Rathee in which he criticised the movie. criticized the movie. The incident quickly went viral, sparking widespread reactions and jokes across social media.
A recent incident on YouTube has sparked laughter and debate online after the platform ran an ad for the film Dhurandhar on a video by popular content creator Dhruv Rathee, in which he criticised the movie. The unexpected placement of the promotional content immediately caught the attention of viewers, quickly going viral across social media. Netizens reacted with humor and irony, many jokingly declaring, “He is cooked,” as they shared the clip and commented on the awkward coincidence.
Internet users who went to watch Dhruv Rathee's video noticed that while the video criticised Dhurandhar, YouTube had placed a promotional ad for the film on it. People took screenshots and shared them, highlighting how ironic and funny the situation was.
One wrote, “LOL *in capital*.”A third went on to add, “Youtube cooked him.” A third went on to add, “The number of dislikes on Dhruv Rathee’s new video, ‘The Reality of Dhurandhar’.”
Image credit : Dhruv Rathee IG | Dhruv Rathee poses for the camera
YouTube runs Dhurandhar ad on Dhruv Rathee’s viral video
Image credit : Jio Studios | Ranveer Singh in Dhurandhar
One wrote, “LOL *in capital*.”A third went on to add, “Youtube cooked him.” A third went on to add, “The number of dislikes on Dhruv Rathee’s new video, ‘The Reality of Dhurandhar’.”
Dhruv Rathee made a video attacking the Dhurandhar movie.
And YouTube is running Dhurandhar's ad on his video itself.
Absolute cinema 😂😂😂 pic.twitter.com/jO6mWk3Mvz
— Based Hindu 🚩 (@BasedMohit) December 21, 2025
What did Dhruv Rathee say about Dhurandhar?
Additionally, Rathee pointed out how the film incorporates real footage and references to events such as the 26/11 attacks, suggesting that this close alignment with actual incidents amplifies the impact of the narrative and could promote a biased viewpoint. His critique sparked widespread discussion online, with viewers sharing strong opinions both supporting and opposing his take on the film.Dhurandhar has solidified its status as a blockbuster, crossing Rs 800 crore in global box office collections and ranking among the highest-grossing films of the year both in India and overseas. By its third Saturday since release, the film had earned Rs 790.75 crore worldwide, with industry experts predicting it will comfortably surpass the Rs 800 crore mark by Monday, demonstrating its strong and sustained audience pull.Dhurandhar box office collection
Image credit : Jio Studios | Dhurandhar trailer snippet
The film’s success extends to the domestic market as well, where it has reportedly accumulated a net total of Rs 555.5 crore in India, according to early estimates from trade website Sacnilk.
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