CM Yogi Adityanath's investment model becomes Uttar Pradesh's new identity in 2025

As 2025 comes to an end, Uttar Pradesh's policy-led push to attract investment has emerged as one of the year's biggest talking points. Institutional reforms, digital platforms and investor-focused schemes under the Yogi Adityanath government helped shape a strong and reliable investment ecosystem in the state.

Investment promotion remained a top priority for the Uttar Pradesh government in 2025. Under Chief Minister Yogi Adityanath's leadership, Invest UP played a central role in building a transparent and efficient system for investors.

The agency provided end-to-end support from project planning to execution on the ground. Its structured approach to facilitation, coordination and grievance redressal helped position Uttar Pradesh as a preferred destination for industry and employment generation.

Digital platforms were a key driver of ease of doing business in the state. The Nivesh Sarathi portal brought transparency by integrating MoU signing, expression of interest, grievance handling and project monitoring on one platform.

At the same time, Nivesh Mitra, the state's online incentive management system, fully digitised the application and tracking of incentives. This reduced delays and improved accountability for investors.

The Chief Minister's Udyami Mitra scheme emerged as a strong pillar of investor handholding in 2025. Each investor was assigned a dedicated Udyami Mitra to coordinate with departments, guide them on policies and resolve local issues. With coverage across all districts and industrial authorities, the scheme ensured faster responses and smoother project implementation.

Invest UP remained active through five sectoral desks-Textiles and Apparel, Automobile and E-Mobility, Chemicals, Electronics and Global Capability Centres (GCCs). These desks organised roadshows, roundtables, and industry meetings to boost sector-specific investments.

To attract foreign capital, six country desks covering Russia, Germany, France, UAE–Singapore, Japan, South Korea–Taiwan and the United Kingdom were operational. These desks strengthened engagement with global investors and multinational companies.

In 2025, the Yogi government turned investment promotion into a results-driven system. With Invest UP, digital single-window platforms, the Udyami Mitra programme, and sustained international engagement, Uttar Pradesh established itself as a transparent, reliable and opportunity-rich state for investors.